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This module is an overview on how you can strengthen your audience relationships, through understanding the importance of collecting audience data, feedback, and recommendations. \\r\\n&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:5117,&quot;3&quot;:{&quot;1&quot;:0},&quot;5&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:0}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;6&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:0}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;7&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:0}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;8&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:0}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;9&quot;:1,&quot;10&quot;:0,&quot;11&quot;:4,&quot;12&quot;:0,&quot;15&quot;:&quot;Poppins&quot;}\"><span style=\"font-weight: 400;\">Audience development and communications are vital in modern-day festival management, for both retaining interest from existing audiences and growing new audiences.<\/span><\/span><\/p>\n","content_2":"<h3>By the end of this module, you will be able to:<\/h3>\n<ul>\n<li>Create an audience development plan<\/li>\n<li>Understand the power of audience engagement, and how you can grow your audiences through programming<\/li>\n<li>Analyse the strengths of audience data analysis\/purchase history\/social media engagement and qualitative analysis in general<\/li>\n<li>Set audience goals to develop your festival&#8217;s profile<\/li>\n<li>Understand how you can use various communication channels to engage with your target audiences and maintain strong levels of communication<\/li>\n<\/ul>\n","material_type":"Reading","duration":"1 hr","provided_by":"Edinburgh Napier University","languages":"English","content_3":"<h3>Key areas covered in this module:<\/h3>\n<ul>\n<li>Audience Development (What does it involve?)<\/li>\n<li>Audience Engagement (Programming and Development Strategies)<\/li>\n<li>Audience Development Tools<\/li>\n<li>Communications Strategies<\/li>\n<li>Module Summary<\/li>\n<\/ul>\n","t_section_title":"Meet Your Teachers","teachers":[{"teacher_name":"Dr Jane Ali-Knight ","designation":"Professor","content":"Dr Jane Ali-Knight is a Professor in Festival and Event Management at Edinburgh Napier University and a Visiting Professor at Curtin University, Perth. She is currently leading and developing the festival and event subject group, lecturing at universities internationally, and facilitating training and development in the field. \r\nHer core activities fall into three main areas: event and festival-related programmes, research and publications, and festival and event delivery. She is currently a board member of British Arts and Festivals Association (BAFA), Without Walls, Hidden Door Arts Festival, and a Fellow of the Higher Education Academy and Royal Society of the Arts."},{"teacher_name":"Dr Gary Kerr","designation":"Associate Professor","content":"Dr Gary Kerr is an Associate Professor in Festival & Event Management at the Business School at Edinburgh Napier University. His current research explores how festivals can become more accessible for people living with dementia. As an experienced practitioner, he is currently a Guest Curator at Cheltenham Festivals. Gary is Chair of the Board at Sonic Bothy \u2014 an inclusive \u2018new\u2019 music ensemble for musicians with disabilities that explores, composes and performs experimental and contemporary music."},{"teacher_name":"Divya Bhatia","designation":"Director of Jodhpur RIFF","content":"Divya Bhatia is an experienced and independent festival producer and artistic director, an actor, and a theatre and music producer with over 25 years of experience in the performing arts (Jaipur Heritage International Festival, ATSA, ComplexCity, WOMEX, and Prithvi Theatre Festival). \r\nDeeply passionate about developing human potential through the application of the arts in civil society, Bhatia is also a life skills and performance facilitator in the corporate, education, and non-profit sectors. \r\nHe is the director of Jodhpur RIFF, India\u2019s leading roots music festival, faculty, South Asia Festivals Academy, British Council & ENU UK, Lead Partner India, International Coll-Out program in Applied Theatre - RCSSD, U.K., Honorary Director, International Theatre Town Alliance, Yue Opera Town - Shengjian, China, Juror, Aga Khan Music Awards 2022 (global)."},{"teacher_name":"Kate Ward","designation":"Lead Management consultant at Counterculture","content":"Kate Ward has over a decade\u2019s senior leadership experience in the performing arts industry, working across festivals, venues, producing theatre companies, and touring (LIFT, In Between Time, Barbican Centre, Musicians Incorporated). As a lead for Management Consultancy at Counterculture, she conducts strategic business reviews and supports modelling and planning for organisations and venues in the creative and cultural sectors. Based in Bristol, Ward is a Trustee of the charity Creative Youth Network and is Chair of its Artistic Steering Group. Until recently, she sat on the board of Bristol Festivals, a network of 56 festivals representing carnivals, performance festivals, heritage, music, and sporting events."},{"teacher_name":"Christopher A. Barnes","designation":"Alumnus of Edinburgh Napier University","content":"Christopher A. Barnes is an alumnus of Edinburgh Napier University, graduated in autumn of 2021 with a distinction and university medal in International Festival and Event Management MSc. He is also a B.A. Honours in Tourism Management (2013). Over the past decade, Christopher has been involved extensively in managing international conferences and events and auditorium concerts. Christopher has also been involved in five-star luxury events for some of the worlds well-known corporates in Ireland and the United Kingdom."},{"teacher_name":"Tom Wilcox","designation":"Senior Partner at Counterculture","content":"Tom Wilcox is an arts trainer, facilitator, and management consultant with over 20 years of experience. His professional interests are helping creative organisations and individuals thrive while making and presenting great art and cultural projects. His specialisation includes strategic and business planning, finance, governance, commercial operations, and capital projects. Before joining Counterculture as Senior Partner, Wilcox was Managing Director at the Whitechapel Gallery, where he supervised a \u00a313m expansion."}],"lm_title":"Email us to download learning material ","lm_description":"","module_label":"Module 5","video_url":"https:\/\/www.youtube.com\/watch?v=notNevjd3PM?","video_image":{"ID":2833,"id":2833,"title":"notNevjd3PM-HD","filename":"notNevjd3PM-HD.jpeg","filesize":44749,"url":"https:\/\/www.festivalsfromindia.com\/blog\/wp-content\/uploads\/2021\/11\/notNevjd3PM-HD.jpeg","link":"https:\/\/www.festivalsfromindia.com\/blog\/course\/starting-a-festival\/notnevjd3pm-hd\/","alt":"","author":"21","description":"","caption":"","name":"notnevjd3pm-hd","status":"inherit","uploaded_to":2263,"date":"2022-03-09 12:49:37","modified":"2022-03-09 12:49:37","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.festivalsfromindia.com\/blog\/wp-includes\/images\/media\/default.png","width":1280,"height":720,"sizes":{"thumbnail":"https:\/\/www.festivalsfromindia.com\/blog\/wp-content\/uploads\/2021\/11\/notNevjd3PM-HD-150x150.jpeg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.festivalsfromindia.com\/blog\/wp-content\/uploads\/2021\/11\/notNevjd3PM-HD-300x169.jpeg","medium-width":300,"medium-height":169,"medium_large":"https:\/\/www.festivalsfromindia.com\/blog\/wp-content\/uploads\/2021\/11\/notNevjd3PM-HD-768x432.jpeg","medium_large-width":640,"medium_large-height":360,"large":"https:\/\/www.festivalsfromindia.com\/blog\/wp-content\/uploads\/2021\/11\/notNevjd3PM-HD-1024x576.jpeg","large-width":640,"large-height":360,"1536x1536":"https:\/\/www.festivalsfromindia.com\/blog\/wp-content\/uploads\/2021\/11\/notNevjd3PM-HD.jpeg","1536x1536-width":1280,"1536x1536-height":720,"2048x2048":"https:\/\/www.festivalsfromindia.com\/blog\/wp-content\/uploads\/2021\/11\/notNevjd3PM-HD.jpeg","2048x2048-width":1280,"2048x2048-height":720}},"cta_background_color":"#fe346e","cta_title":"Network on Dara","cta_description":"Find a study buddy, make new connections and learn from peers","cta_button":{"text":"#fe346e","url":"Network on Dara"},"modules":{"file":{"ID":4302,"id":4302,"title":"Module 5_ Audience Development and Communications for Festivals - 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