{"id":13191,"date":"2023-03-01T10:16:53","date_gmt":"2023-03-01T10:16:53","guid":{"rendered":"https:\/\/blog.festivalsfromindia.com\/?p=13191"},"modified":"2023-03-01T10:16:56","modified_gmt":"2023-03-01T10:16:56","slug":"indigo-and-festivals-from-india-collaborate-to-boost-cultural-tourism","status":"publish","type":"post","link":"https:\/\/www.festivalsfromindia.com\/blog\/indigo-and-festivals-from-india-collaborate-to-boost-cultural-tourism\/","title":{"rendered":"IndiGo and Festivals From India Collaborate to Boost Cultural Tourism","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n<p>In an exciting collaboration for strengthening international cultural tourism, Festivals From India (FFI) and <a href=\"https:\/\/www.britishcouncil.in\/\" target=\"_blank\" rel=\"noreferrer noopener\">British Council<\/a> have partnered with IndiGo airlines to jointly promote the <strong><a href=\"https:\/\/www.britishcouncil.in\/programmes\/india-uk-together\" target=\"_blank\" rel=\"noreferrer noopener\">India\/UK Together, a Season of Culture<\/a> <\/strong>and encourage artistic exchange between the two countries. This Season of Culture celebrates the friendship between India and the UK, welcoming 1400 artists from both countries to showcase their work in the fields of dance, music, theatre, photography and other art forms across India.\u00a0<\/p>\n\n\n\n<p>Connecting a large number of Indian audiences with global arts showcases, this partnership is facilitated by digital cross-promotions across \u201cFestivals from India\u201d, powered by British Council, and India\u2019s renowned airline <a href=\"https:\/\/www.goindigo.in\/\" target=\"_blank\" rel=\"noreferrer noopener\">IndiGo<\/a>. The international airline\u2019s exciting Hello 6E in-flight magazine and its Arts and Festivals pages will<a href=\"https:\/\/www.goindigo.in\/get-inspired\/cultural-events.html\" target=\"_blank\" rel=\"noreferrer noopener\"> highlight specially-curated monthly features <\/a>and content curated by Festivals from India.\u00a0<\/p>\n\n\n\n<p>\u201cFestivals From India aims to be a window to India\u2019s dynamic cultural festival universe \u2013 arts lovers, festival goers and creative professionals can use the platform as a one-stop shop to look for India\u2019s best cultural festivals This partnership between British Council and IndiGo Airlines, of which blog.festivalsfromindia.com is a vital part, enables us to further bolster the opportunities for showcasing the cultural jewels of India,\u201d says Rashmi Dhanwani, Co-Founder, FFI.<\/p>\n\n\n\n<p>An upcoming \u201cConcerts for Friendship\u201d programme this year will be powered by this partnership and showcase performances by marginalised young people from India and Scotland.<br><br>Alison Barrett MBE, Director India, British Council, expressed her delight in being able to partner with IndiGo to provide access to collaborations between some of the most exciting emerging artists from India and the UK. \u201cIndia\u2019s art and culture offerings are globally loved by people across the world. We are proud to be able to allow more and more Indians to visit the cultural showcases being put together,\u201d she says.<br><\/p>\n\n\n\n<p>Neetan Chopra, Chief Digital &amp; Information Officer, IndiGo, echoed the sentiment, saying \u201cwe aim to celebrate the power of culture and connection. We are delighted to partner with the British Council in jointly celebrating India\u2019s unique heritage and talent.\u201d<\/p>\n\n\n\n<p>Citizens from both countries can expect a dynamic season of culture taking them to new destinations across India and the world. This partnership aims to foster the growth of cultural tourism and set a precedent for creating a new market for art and culture around the world.\u00a0<\/p>\n\n\n\n<p>For more articles on festivals in India, check out our <a href=\"https:\/\/blog.festivalsfromindia.com\/articles\/\">Read<\/a> section of this website.<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>In an exciting collaboration for strengthening international cultural tourism, Festivals From India (FFI) and\u2026<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":14,"featured_media":13367,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[1212],"blog_topic":[],"class_list":["post-13191","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-festival-wire","tag-indigopartnership"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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