{"id":18018,"date":"2025-04-01T06:38:40","date_gmt":"2025-04-01T06:38:40","guid":{"rendered":"https:\/\/blog.festivalsfromindia.com\/?p=18018"},"modified":"2025-04-01T09:24:12","modified_gmt":"2025-04-01T09:24:12","slug":"success-in-the-creative-industry-has-no-shortcut-heres-how-to-earn-it","status":"publish","type":"post","link":"https:\/\/www.festivalsfromindia.com\/blog\/success-in-the-creative-industry-has-no-shortcut-heres-how-to-earn-it\/","title":{"rendered":"Success in the Creative Industry Has No Shortcut. Here’s How to Earn It.","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n

A career in the arts doesn\u2019t follow a script. It\u2019s full of false starts, sudden shifts, and moments that challenge everything you thought you knew about yourself and your work. But in the end, it\u2019s a story worth telling. The question then is: where do you begin and how do you make it work?<\/p>\n\n\n\n

Few people understand this landscape better than Roshan Abbas<\/strong>; radio host, TV anchor, theatre actor, film director, author, entrepreneur, and one of India\u2019s most influential voices in media and entertainment. With several national-level awards for TV and radio to his name, Roshan co-founded Kommune<\/a> in 2015, a performing arts collective for storytellers. He also helped conceptualise the Spoken<\/a> Festival, bringing together performers from across the world for storytelling, poetry, spoken word, and song. With over three decades of experience across storytelling, broadcasting, and live experiences, he\u2019s seen it all: the struggle, the reinvention, the moments when passion turns into something tangible. For those looking to carve a career in the creative sector, his insights are part hard-won wisdom, part wake-up call.

\u201cI haven\u2019t worked a day in 30 years,\u201d he says with a quiet confidence. \u201cBecause I\u2019ve only done things I love.\u201d It\u2019s a statement that cuts through the noise. It reminds us that when passion meets profession, the two blur into one. What you do then is not work, but a way of life.<\/p>\n\n\n\n

On Finding Your Place in the Industry<\/strong>
A career in creativity doesn\u2019t come with a clock to punch. You\u2019re immersing yourself in a world that will pull at your edges, challenge you to dig deeper, think bigger, and create harder. It\u2019s a place where finding your true calling often comes only after trying on many different roles.<\/p>\n\n\n\n

Roshan draws inspiration from a famous quote by Walt Disney, who said, \u201cYou can dream, create, design and build the most wonderful place in the world\u2026 but it requires people to make the dream a reality.\u201d He firmly believes that creative individuals, through their work, have the power to make the world a much more magical place. He goes on to explain, \u201cGreat art soothes the disturbed and disturbs the ones who are soothed.\u201d For him, the true value of creativity lies in its ability to provoke thought and spark imagination. If your work can inspire people to think deeply and envision new possibilities, then, in his eyes, there is no better way to spend your time.<\/p>\n\n\n\n

\"\"
Roshan Abbas at CultureCon 2024<\/figcaption><\/figure>\n\n\n\n


The Real Work Behind the Fame<\/strong>
There\u2019s a myth that the world of entertainment is built on glamour, fame, and instant success. Roshan knows this is far from the truth. \u201cIt\u2019s not glamorous,\u201d he says. \u201cIn fact, there\u2019s a lot of quiet work behind the scenes. It\u2019s about finding the people who can help you build what you want to build.\u201d<\/p>\n\n\n\n

Success in this field does not announce itself in loud moments of victory. It\u2019s the long, steady work of gathering the right people around you, finding those who will help carry your vision, and knowing when to move with purpose\u2014without waiting for applause. The most significant progress often comes in the spaces where no one is watching, in the deliberate act of building something that\u2019s bigger than just one person. \u201cI genuinely think that if we can put out work that asks the right questions, that makes people think, that makes people imagine, that builds new worlds in their minds, what can be a better thing to occupy your day with?\u201d

The Importance of Internships and Starting Small<\/strong>
Internships, Roshan says, are a rite of passage\u2014especially at the beginning. \u201cA lot of unpaid internships are part of the journey when you begin,\u201d he points out, as if it\u2019s simply a fact of the world, not something to be alarmed by. It\u2019s in these early, often underpaid positions that you learn the nuances of the industry\u2014how to show up, how to observe, how to carve your space when the map hasn\u2019t yet been drawn for you. The work isn\u2019t glamorous, but it\u2019s where the groundwork is laid, where the real lessons are found in moments of quiet labor and subtle observation. \u201cAnd that is important during your student years,\u201d he adds. It\u2019s a rough and humble beginning, one that will shape the way forward. Roshan acknowledges the temptation to focus on the salary, the desire for something grand from the start. \u201cFor example, theater depends on grants, and many cultural organisations may even start you at \u20b925,000,\u201d he explains, acknowledging the challenge. \u201cBut I\u2019ve seen young people find hacks for even something like this.\u201d<\/p>\n\n\n\n

The journey, he insists, is not linear. It\u2019s a field where value, more than anything else, dictates growth. Those who show up, who prove their worth, have the chance to rise. He shares, \u201cIn my own organisation, I\u2019ve seen someone start at \u20b980,000 and go up to twice that amount in a year because the person\u2019s value grew so much.\u201d The key, Roshan emphasises, is that the sector is value-based\u2014if you offer something worthwhile, growth follows. It may not come instantly, but it is almost certain.<\/p>\n\n\n\n

The Myths Around the Industry<\/strong>
Roshan tackles the myths that cloud the perception of the creative industry with a quiet certainty. \u201cOne of the biggest misconceptions is that this is a poor sector,\u201d he says, the words ringing with conviction. \u201cBut the reality is, this sector has been around for a long time, and it\u2019s a healthy, fulfilling, and rewarding space. There is longevity, money, and real work to be done here.\u201d<\/p>\n\n\n\n

He recalls a conversation he had with some parents in Allahabad. \u201cIf I could guarantee a \u20b925,000 check to your kid for doing something creative, would you let them do it?\u201d he asks, remembering their response. The exchange, simple as it was, speaks volumes. Roshan\u2019s point is clear: the creative industry is a viable career. It is, in his eyes, also a career that can sustain and grow over time, despite the initial doubts and struggles.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Hard Work and Discipline: The Cornerstones of Success<\/strong>
For Roshan, success in the creative industry boils down to one fundamental principle: showing up. \u201cI learned this in theater, radio, television, and events\u2014show up. Don\u2019t say, \u2018I may get there.\u2019 This is not the \u2018I will get there\u2019 business. It\u2019s the \u2018I do commit\u2019 business,\u201d he says. For him, commitment and discipline are the bedrock of any career in the creative world. He also adds that in a world increasingly driven by digital presence, building a personal brand is crucial. \u201cBuild your personal brand on LinkedIn, Instagram, Twitter, YouTube,\u201d he advises. \u201cYou don\u2019t need to always be camera-first, but if you\u2019re a writer, use LinkedIn; if you\u2019re a visual artist, use Instagram.\u201d In the age of social media, taking ownership of your online presence can offer long-term rewards, far beyond the immediate gratification of likes and shares.<\/p>\n\n\n\n

But beyond the superficial, Roshan is adamant about the need for depth. \u201cDon\u2019t dabble,\u201d he warns. \u201cThe problem with social media today is that we are surface-level. Go deep\u2014don\u2019t just scratch the surface. Dig deep and you will find something great.\u201d

In an industry where quick hits can feel seductive, the real work lies in the pursuit of meaning. Roshan\u2019s own journey illustrates that in the creative industry, the rewards come to those who show up, who work tirelessly, and who stay true to their passion. For those who truly love what they do, the path is not only financially fulfilling but also rich in creative freedom. The possibility of shaping new worlds, of building something lasting, is there for anyone willing to commit fully.<\/p>\n\n\n\n

Also read:
Freelancing has no map. Here\u2019s how to chart your own path.<\/a>
<\/em>Crafting Serendipity<\/em>\u00a0where Nitya Iyer of Serendipity Arts Festival discusses her journey in festival programming and production<\/em><\/a><\/p>\n\n\n\n

For more articles on festivals in India, check out our\u00a0Read<\/a>\u00a0section of this website.<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"

A career in the arts doesn\u2019t follow a script. It\u2019s full of false starts,\u2026<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":11,"featured_media":18020,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1459],"tags":[],"blog_topic":[553],"class_list":["post-18018","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-festival-careers","blog_topic-creative-careers"],"yoast_head":"\nSuccess in the Creative Industry Has No Shortcut. 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