{"id":18239,"date":"2025-06-06T14:28:57","date_gmt":"2025-06-06T14:28:57","guid":{"rendered":"https:\/\/blog.festivalsfromindia.com\/?p=18239"},"modified":"2025-06-06T14:33:59","modified_gmt":"2025-06-06T14:33:59","slug":"theres-no-substitute-for-practice-heres-how-showing-up-pays-off","status":"publish","type":"post","link":"https:\/\/www.festivalsfromindia.com\/blog\/theres-no-substitute-for-practice-heres-how-showing-up-pays-off\/","title":{"rendered":"There\u2019s No Substitute for Practice. Here\u2019s How Showing Up Pays Off.","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n

The world is full of impressive job titles. But titles don\u2019t build careers. \u201cCreative Strategist,\u201d \u201cCreative Director,\u201d \u201cBrand Storyteller,\u201d \u201cContent Architect\u201d, so many of these roles sound effortless on paper. But the real truth behind it is quiet, unglamorous and looks different: long hours spent refining an idea no one asked for, quiet mornings spent rewriting a single paragraph, or late nights spent making something that would never see the light of the day. Titles come later. First, you show up for your craft, again and again, even when no one is watching.<\/p>\n\n\n\n

For Mandovi Menon, a multidisciplinary creative, this learning has been a steady guide. A creative director and writer known for platforms like The Dirty Magazine<\/em> and The Minor Project<\/em>, she\u2019s made her mark by using innovative storytelling to spark conversations and change. Her journey began almost by accident when a friend gave her the chance to write a short piece for The<\/em> Midday <\/em>on underwater headphones. A story so odd she still laughs when she remembers it. \u201cBut it was the most fulfilling thing I had ever experienced.\u00a0 From there it just has turned into reporting, editing, running media platforms, creative direction, and now, creative strategy!\u201d

Today, Menon works at the intersection of storytelling and culture, which she says is her favourite part of the job because of the diverse talent she gets to collaborate with. Each collaboration in-turn reshapes her understanding of storytelling. She has worked alongside filmmakers, musicians, animators, and visual artists. Yet, at the core of everything she does is the written word. And none of it would have happened without practice.

<\/p>\n\n\n\n

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Mandovi Menon (centre) at CultureCon 2024<\/em><\/figcaption><\/figure>\n\n\n\n

At CultureCon 2024,<\/a> we caught up with Mandovi Menon to talk about her journey and why consistency and adaptability are the true drivers of creative success. When asked whether one can make a good living in this field, she is clear-eyed but encouraging. \u201cWhen you start out, you shouldn\u2019t stick to just writing and reporting,\u201d she says. \u201cIt\u2019s not a sustainable field on its own. You should build out into strategy and consultancy, then sky is the limit. You can keep developing your craft as a writer and pursue your personal version of what that looks like.\u201d Her advice to younger creatives is direct: \u201cAdapt, and learn how to evolve your skillset in the direction the world is moving. Hone your skill, but don\u2019t be afraid to move from being a hyper-specialist to becoming an expert-generalist. Use your craft as a foundation to grow from.\u201d<\/p>\n\n\n

\n
\"Mandovi<\/figure><\/div>\n\n\n

She stresses the importance of building a tangible craft, something that you can return to and refine every day. It\u2019s easy to feel stuck when work isn\u2019t flowing or opportunities feel far off. But Mandovi Menon believes consistency and adaptability are far more important than instant results. \u201cYou have to put in the time and hone your craft. You can\u2019t just show up and call yourself a creative director,\u201d she says that this is a pet peeve of hers and follows it up with a beautiful metaphor. \u201cCreative direction is like gardening. You are looking at a larger arena and seeing how to put things together and how to let it all grow.\u201d <\/p>\n\n\n\n

This philosophy applies not just to creative leadership, but to the journey of any artist or creative professional. The early stages are often isolating and filled with self-doubt, but that solitude can be powerful. That\u2019s where you get to explore, experiment, and build a relationship with your work. \u201cThink about your strengths and practice\u2014even if you\u2019re not getting the opportunity, make the time for it yourself. It will always pay off to have a strong, tangible skillset,\u201d Menon says. \u201cAnd try to remain as flexible as possible, and collaborate as much as possible outside your medium.\u201d

She believes that the counter to isolation is connectedness. \u201cAll creative professions can be quite isolating in the making of something, and the counter to that is connectedness. It\u2019s incredible how your thinking and your craft change when you cross-pollinate.\u201d<\/p>\n\n\n\n

So if you\u2019re a young creative, wondering whether your efforts will ever add up, Menon\u2019s story is proof that they do. Not all work has to be seen to be valuable. The drafts you don\u2019t publish, the sketches you don\u2019t show, the edits no one hears\u2014all of it matters. Every step forward, no matter how small or invisible, adds to the momentum. In a world obsessed with overnight success, it\u2019s easy to forget that mastery is slow. And that\u2019s okay. Because the real reward isn\u2019t just in the accolades or the titles, it\u2019s in the daily ritual of returning to your work, refining it, and watching it grow.<\/p>\n\n\n\n

So wherever you are in your journey; keep showing up. The practice is the reward.


Also read:
Your resume vs the machine: A survival guide<\/a>
Freelancing has no map. Here\u2019s how to chart your own path.<\/a><\/em><\/p>\n\n\n\n

For more articles on festivals in India, check out our\u00a0Read<\/a>\u00a0section of this website.<\/p>\n\n\n\n

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The world is full of impressive job titles. But titles don\u2019t build careers. \u201cCreative\u2026<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":11,"featured_media":18240,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[472,1459],"tags":[],"blog_topic":[553],"class_list":["post-18239","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-culture-wire","category-festival-careers","blog_topic-creative-careers"],"yoast_head":"\nThere\u2019s No Substitute for Practice. 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