{"id":16951,"date":"2024-08-08T12:15:51","date_gmt":"2024-08-08T12:15:51","guid":{"rendered":"https:\/\/blog.festivalsfromindia.com\/?post_type=reports&p=16951"},"modified":"2024-08-09T12:16:25","modified_gmt":"2024-08-09T12:16:25","slug":"creative-india-exploring-the-full-potential-of-the-creative-economy","status":"publish","type":"reports","link":"https:\/\/www.festivalsfromindia.com\/blog\/report\/creative-india-exploring-the-full-potential-of-the-creative-economy\/","title":{"rendered":"Creative India: Exploring the Full Potential of the Creative Economy"},"content":{"rendered":"\n

This study, which forms a part of the Asian Development Bank Institute\u2019s Working Paper series, provides the first reliable measure on the size of India\u2019s creative economy. It explores the many challenges faced by the creative industries, and provides recommendations to make India one of the most creative societies in the world. The study uses an occupation-based approach\/methodology to arrive at the final creative employment estimates, by accounting for all creative occupations across all industry sectors of an economy (Cruz and Texeira 2013).<\/p>\n","protected":false},"featured_media":12886,"parent":0,"template":"","report_topics":[510,515,504,517,506],"class_list":["post-16951","reports","type-reports","status-publish","has-post-thumbnail","hentry","report_topics-creative-careers","report_topics-digital-futures","report_topics-financial-management","report_topics-legal-and-policy","report_topics-planning-and-governance"],"yoast_head":"\nCreative India: Exploring the Full Potential of the Creative Economy - Festivals From India<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Creative India: Exploring the Full Potential of the Creative Economy - 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Rahut [ADBI Working Papers]","key_findings_title":"Key Findings","key_findings_content":"<p> <\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Between 2017\u20132018 and 2019\u20132020, average annual employment in India\u2019s creative economy was around 39.73 million, accounting to about 8.30% of total employment in India during the period. This includes all three categories of workers: casual, regular salaried, and self-employed working in either the organised or the unorganised sector.<\/span><\/span> <\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The contribution of the tertiary sector is the highest (50.73%), closely followed by the secondary sector (47.62%), whereas the primary sector\u2019s contribution to creative employment is miniscule (1.65%).<\/span><\/span> <\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Creative employment is more urban centric; a sizable 67.07% of all creative workers are in the urban areas, compared to merely 29.62% non-creative workers in the urban areas.<\/span><\/span> <\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Out of the top ten creative districts in India, six are non-metros \u2014 indicating the diversity and depth of creativity across India.<\/span><\/span> <\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The creative workforce has a lower gender pay gap than the non-creative workforce. Interestingly, within the Media, Entertainment, and Recreation industry group, female creative workers earn significantly higher than their male counterparts.<\/span><\/span> <\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Key recommendations include:<br \/>\n<\/span><span style=\"font-weight: 400;\">Increase the recognition of Indian culture globally<br \/>\n<\/span><span style=\"font-weight: 400;\">Facilitate human capital development among its youth<br \/>\n<\/span><span style=\"font-weight: 400;\">Address the bottlenecks in the Intellectual Property (IP) framework<br \/>\n<\/span><span style=\"font-weight: 400;\">Improve access to finance<br \/>\n<\/span><span style=\"font-weight: 400;\">Streamline the process of policymaking by establishing one intermediary organisation<\/span><\/li>\n<\/ul>\n"},"_links":{"self":[{"href":"https:\/\/www.festivalsfromindia.com\/blog\/wp-json\/wp\/v2\/reports\/16951","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.festivalsfromindia.com\/blog\/wp-json\/wp\/v2\/reports"}],"about":[{"href":"https:\/\/www.festivalsfromindia.com\/blog\/wp-json\/wp\/v2\/types\/reports"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.festivalsfromindia.com\/blog\/wp-json\/wp\/v2\/media\/12886"}],"wp:attachment":[{"href":"https:\/\/www.festivalsfromindia.com\/blog\/wp-json\/wp\/v2\/media?parent=16951"}],"wp:term":[{"taxonomy":"report_topics","embeddable":true,"href":"https:\/\/www.festivalsfromindia.com\/blog\/wp-json\/wp\/v2\/report_topics?post=16951"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}