{"id":18663,"date":"2026-03-27T11:48:40","date_gmt":"2026-03-27T11:48:40","guid":{"rendered":"https:\/\/www.festivalsfromindia.com\/blog\/?post_type=reports&p=18663"},"modified":"2026-03-27T11:48:41","modified_gmt":"2026-03-27T11:48:41","slug":"ey-ficci-mpact-report","status":"publish","type":"reports","link":"https:\/\/www.festivalsfromindia.com\/blog\/report\/ey-ficci-mpact-report\/","title":{"rendered":"EY Report: Stories, Scale and Impact \u2014 Unlocking India\u2019s Media & Entertainment Economy"},"content":{"rendered":"\n

The Stories, Scale and Impact<\/em> report by EY<\/a> in collaboration with FICCI <\/a>offers a comprehensive view of India\u2019s rapidly evolving media and entertainment landscape, highlighting a sector at the intersection of culture, technology, and scale. Released on 24 March 2026, the report maps how shifting audience behaviour, digital acceleration, and experiential formats are reshaping the industry\u2019s future.<\/p>\n\n\n\n

India\u2019s M&E sector has entered a new phase of growth and transformation, driven by digital consumption, regional storytelling, and the rise of immersive, experience-led formats. With digital media overtaking traditional platforms and live experiences gaining momentum, the industry is positioning itself as both a cultural force and an economic engine.<\/p>\n\n\n\n

Read the full report here<\/strong><\/a><\/p>\n\n\n\n

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