Emerging out of the Indian digital subculture scene in 2011, the EyeMyth Media Arts Festival originated as a celebration of visual music at the UnBox Festival in New Delhi. Today, the EyeMyth Media Arts Festival is unique in its intersection of Indian and global art, culture and technology, and its exploration of present and future cases of immersive storytelling and new media.
The festival brings together experts, professionals and performers at the forefront of creative technological fields. Graphic novelist Appupen; game designer Chris Solarski; Mikaela Jade, founder of Australian indigenous edu-tech company Indigital; Natasha Skult, the chairperson of the International Game Developers Association; Nisha Vasudevan, the executive creative director of branded content production company Supari Studios; interaction designer Nikhil Joshi of trans-disciplinary studio Digital Jalebi, electronic music composers Soichi Terada and Dualist Inquiry; and multi-media artist collective The Light Surgeons, are a few of the most prominent speakers and performers at the festival over the years.
Past editions have been held in collaboration with platforms and institutions such as the Japan Media Arts Festival, Red Bull Music Academy, Indian School of Design and Innovation and Gizmodo India to consistently bring fresh insights into the world of technology and art. After taking a break in 2020 and 2021 owing to the pandemic, the EyeMyth Media Art Festival returned in 2022 in a digital avatar. The programme addressed the themes of creative practice, process and challenges for media artists through free workshops, talks and showcases. The centrepiece of the programming was the second edition of the Massive Mixer, a conference that examined topics such as speculative futures, digital heritage, mental health and art, new media and social justice, decentralised art and the NFT boom, Indo-futurism and indie gaming. Other highlights included the Indie Game Arena, the Media Arts Hub and FIG: A Gif Showcase.
In 2024, EyeMyth is returning to the British Council in Delhi. The festival offers a dynamic lineup of events, including a day-long conference, musical acts, and engaging workshops. It explores new media and immersive storytelling, blending Indian and global art, culture, and technology. It's a platform to navigate the complexities of the media arts ecosystem and includes sessions on ethical AI use, discussions, learning sessions, networking mixers and captivating presentations showcasing India's contemporary media arts landscape.
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