Paramita Saha and Subhrojyoti Sen founded Kolkata and Bengaluru-based ideation agency Artsforward in 2010. Artsforward designs strategic encounters between businesses and artists to develop opportunities for the nurturing of the creative industries. It works to conceptualise new and exciting stories for brands to engage their target audiences in compelling and creative ways. The agency's main area of interest is curating artistic and environmentally sustainable experiences for a wide spectrum of communities. Contemporary dance festival At the Still Point is its marquee event in Kolkata.