Launched in 2007, BookMyShow has grown to be one India's biggest ticketing platforms with a presence in over 650 towns and cities across the country. Over the years, "the company has evolved from a purely online ticketing platform for movies across 6,000 plus screens, to end-to-end management of live entertainment events including music concerts, live performances, theatricals, sports and more". One of the biggest events organised by BookMyShow is Lollapalooza India 2023, which promises to be the biggest music event of its scale in South Asia so far.