An initiative by artists and journalists Sahar Zaman and Dhiraj Singh, HunarTV.com is a web channel for the arts that was conceptualised to make all artforms accessible to people through the digital medium. Hunar TV, launched in 2014, is meant for the viewer on the go, who is used to watching short and interesting videos. It currently features over 250 videos including those related to art, crafts, dance, literature, music and theatre. HunarTV also organises a series of on-ground cultural events such as Jashn-e-Talat, Hunar Charcha, Deewan-e-Aam and Self Taught.