Formed in 2006, the Sanatkada Trust primarily runs the Lucknow-based weaves and crafts store Sanatkada. In collaboration with Mahindra and Mahindra, the trust organises the annual Mahindra Sanatkada Lucknow Festival. Other ventures by the trust include the Naimat Khana restaurant; Sanatkada Heritage, a company that organises heritage walks and tours in and around Lucknow; Sanatkada Film Studio, an all-women enterprise that makes short films, documentaries and wedding movies; and Sanatkada ka Adda, which hosts arts and culture events.