Impact Assessment Report of Project Tarasha

Key Findings

• The project developed a database of 318 artisan entrepreneurs and covered 51 unique crafts across 18 States and Union Territories.
• A generational shift was observed, with 60% of the Creative Enterprise Development (CED) cohort aged between 19–25, indicating strong interest from the next generation in carrying forward craft legacies. While 71.6% of total participants were women, they represented only 10% of the advanced CED cohort, highlighting a significant “drop-off” point in the transition from participation to leadership and enterprise ownership.
• The CED cohort created 131 new designs, blending traditional techniques with contemporary aesthetics. 14 designer collaborations resulted in market-ready innovations, leading to a significant revenue boost for participants (e.g., one artisan’s sales rose from ₹20,000 to ₹1,00,000 after incorporating new designs). The program successfully fostered a sense of professional confidence and self-esteem among artisans by highlighting the cultural and economic value of their work.
• 10 shortlisted enterprises were finalised for intensive interventions, and 92 artisans received deep-engagement support to strengthen business sustainability. Workshops trained 35 artisans in smartphone photography and social media marketing.
• The Gwalior workshop alone led to ₹11.5 Lakh in sales following social media engagement. Four artisan websites were piloted via the Fynd platform to provide professional digital storefronts and long-term online retail access.
• Seven market events generated a total of ₹67.45 Lakh in sales. The top-selling event was the Tarasha Craft Exhibit in Bengaluru, which earned ₹34 Lakh. The project established 13 B2B partnerships with brands like iTokri and Okhai, and generated ₹8.26 Lakh from corporate gifting orders.

Click here to view more reports.