Mumbai, Maharashtra

Audience Development Insights for the Arts – Mumbai

Audience Development Insights for the Arts – Mumbai

One of the first events under the Festival Connections banner, this session featured industry experts from India and the UK who delved into best practices for audience development, developing and using audience data, ticketing strategies and long-term audience development.

Speakers

Penny Mills, Chief Consulting Officer - The Audience Agency - UK
Jonathan Goodacre, Senior Consultant - International - The Audience Agency - UK
Rashmi Dhanwani, Founder-Director - The Art X Company
Roshan Abbas, Founder and Birth Mother - Kommune and Spokenfest
Tulika Yadav, Chief Marketing Officer - Paytm Insider
Audience Development

About the event

One of the first series of events under Festival Connections, this session, held in August 2019, was a collaboration between British Council India, Art X Company, Godrej India Culture Lab and Arts and Culture Resources India in Mumbai. This session featured industry experts from India and the UK who delved into best practices for audience development, developing and using audience data, ticketing strategies and long-term audience development. The event saw a presentation on the principles of audience development by the Audience Agency, followed by Roshan Abbas, who spoke about the importance of knowing your audience and how to use audience data. Tulika Yadav took us through ticketing and pricing strategies, and Rashmi Dhanwani presented a couple of case studies of her work with the Piramal Art Foundation in their long-term audience engagement and audience development efforts. This was followed by a short presentation by Sridhar Rangayan from KASHISH Mumbai International Queer Film Festival. The event concluded with a 90-minute roundtable discussion that invited members of the audience to join our speakers and the Audience Agency (who had joined the discussion via a Zoom conference call) during the session and bring forth their questions.

This workshop was held as part of the British Council’s Festival Connections in partnership with Arts and Culture Resources India (an Art X Company initiative), an annual programme of expertise, knowledge and networking between India and the UK.

Catch us online

#BRITISHCOUNCIL#FESTIVALCONNECTIONS#FESTIVALSFROMINDIA#GODREJINDIACULTURELAB

About British Council

Read More
British Council

British Council

The British Council builds connections, understanding, and trust between people in the UK and…

Contact Details
Phone No 0120-4569000
Address British Council Division
British High Commission
17 Kasturba Gandhi Marg
New Delhi - 110 001

Sponsors and Partners

British Council
Arts & Culture Resources India
Godrej India Culture Lab

Sign up for our newsletter!

Get all things festivals, straight to your inbox.

To get customised information please select your preferences

Share on