Audience Development Insights for the Arts – Mumbai

About the event

One of the first series of events under Festival Connections, this session, held in August 2019, was a collaboration between British Council India, Art X Company, Godrej India Culture Lab and Arts and Culture Resources India in Mumbai. This session featured industry experts from India and the UK who delved into best practices for audience development, developing and using audience data, ticketing strategies and long-term audience development. The event saw a presentation on the principles of audience development by the Audience Agency, followed by Roshan Abbas, who spoke about the importance of knowing your audience and how to use audience data. Tulika Yadav took us through ticketing and pricing strategies, and Rashmi Dhanwani presented a couple of case studies of her work with the Piramal Art Foundation in their long-term audience engagement and audience development efforts. This was followed by a short presentation by Sridhar Rangayan from KASHISH Mumbai International Queer Film Festival. The event concluded with a 90-minute roundtable discussion that invited members of the audience to join our speakers and the Audience Agency (who had joined the discussion via a Zoom conference call) during the session and bring forth their questions.

This workshop was held as part of the British Council’s Festival Connections in partnership with Arts and Culture Resources India (an Art X Company initiative), an annual programme of expertise, knowledge and networking between India and the UK.