Festivals From India – Needs Analysis & Audience Insights is a research study that aims to outline the needs of the festivals sector in India, how it understands and measures its audiences and how festival goers engage and interact with festivals in India.
The study has been commissioned by the British Council as part of its Festivals for the Future programme, which brings emerging and established festivals together to connect, create and collaborate on international projects, with the vision to strengthen the creative economies of India and the UK and
enable sustainable capacity building in both countries. The study and its output would be utilised for the digital portal Festivals From India, which is supported by the British Council, and designed and developed by ArtBramha Consulting LLP. Festivals From India is the first-ever online platform that has been designed to showcase India’s cultural festivals. The India-UK consortium is collaborating to promote cultural tourism, by attracting new audiences both online and offline.
Authors: Dr. Aatreyee Ghosh, Dipti Rao, Kavya Iyer Ramalingam, Rashmi Dhanwani, Dr. Padmini Ray Murray at the Art X Company