Aadyam Theatre

Aadyam Theatre

Aadyam Theatre

Started by the Aditya Birla Group in 2015, Aadyam is a theatre initiative that “promotes and sustains the theatre space in India as well as boosts its creativity and scale”. It empowers passionate theatre makers to mount plays with high production values and powerful marketing efforts. Among the theatre groups and companies it has worked with are Aasakta Kalamanch (Gajab Kahani), Aarambh Mumbai (Bandish 20-20,000Hz, Ladies Sangeet, Zoon), Akvarious Productions (The Hound of the Baskervilles, The Kite Runner, Under The Gypsy Moon), Arpana Theatre (Loretta, Mere Piya Gaye Rangoon), Cinematograph (I Don’t Like It As You Like It), Dur Se Brothers (Hello Farmaaish!), Rage Productions (Anand Express, Mosambi Narangi, #SingIndiaSing, The Siddhus Of Upper Juhu, 12 Angry Jurors), The Company Theatre (Detective Nau-Do-Gyarah) and The Hoshruba Repertory (Guards at the Taj).

Since its launch, Aadyam has staged over 200 shows of 25 new productions based on a mix of original and adapted scripts. Cumulatively, these plays, performed in auditoriums in Mumbai and New Delhi, have reached an audience of over a lakh people. In 2020 and 2021, recordings of previously staged plays were streamed online.

Check out more theatre festivals here.

The Aadyam Theatre experience is not limited to just watching a play. All the experiences, from culinary to visual and entertainment, at an Aadyam show are curated around the world of the play the audience is about to watch. For example, when A Few Good Men was staged in 2019, the decor of the entire foyer of the venue was styled to resemble military barracks, there was a photo booth designed as a defence line, and audiences could purchase a glass of hot chocolate. When #SingIndiaSing was staged in 2018, there was a green-screen photo booth where audiences could make a memento of the show with them on a #SingIndiaSing magazine cover. There was also a karaoke booth.

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