Creative Industries in India – Mapping Study


Reporting and Evaluation

UK Research and Innovation (UKRI) India commissioned and co-funded the “Indian Creative Industries Report” which maps the creative industries in India. Loughborough University leads the project in partnership with Glasgow and Jindal Universities. The report also includes in-depth analyses of Creative Technologies and Circular Fashion and Design. It aims to generate a “heat map” of the creative industries and investigate “key opportunity sub-sectors” to locate areas of “the greatest potential” and “development of India-UK research and innovation collaboration.”

The Indian Creative Industries Report launch was launched on 22 Feb 2023 at the Shangri-La Hotel in New Delhi, hosted by UKRI India, in the presence of First Secretary of the Ministry of Culture, Mugdha Sinha.

Check out more reports here.

Authors: Graham Hitchen, Kishalay Bhattacharjee, Diviani Chaudhuri, Rohit K Dasgupta, Jennie Jordan, Deepa D, Adrija Roychowdhury

Key Findings

  • The average age of the population in India is 28
  • Research shows that all sectors in the creative industries are growing
  • The Trade Agreement with the UK reflects a broader ambition for international collaborations, for example those relating to higher education and research.
  • Creative hubs are emerging in traditional IT centres such as Hyderabad, which are home to a fast-emerging AVGC sector, attracting FDI.
  • The creative industries are increasingly being recognised as an important driver of economic growth


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