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Creative Industries in India – Mapping Study
Reporting and Evaluation
Million Missions Report
Topics
Creative Careers
Diversity and Inclusion
Financial Management
Reporting and Evaluation
The Million Missions Report, conceived in mid-2022, measures the contributions of civil society in India during 75 years of Independence. The research for the report was conducted in all states by reaching out to civil society organisations and non-profit institutions registered as trusts, societies and section 8 companies. The objective of the report lies in demonstrating the ways in which the sector has facilitated India’s holistic development by raising resources and working with underprivileged communities. Additionally, the report emphasises the sector’s role in generating revenue, creating jobs, promoting community engagement and aiding marginalised individuals in India. Art X Company, a strategy and research consultancy specialising in the creative sector, also contributed to the process and efforts of generating this report.
Authors: Alok Sarin, Amita V. Joseph, Bharati Ramachandran, Nandini Ghosh and others
Collaborators: Art X, Business and Community Foundation, Banyan, Catalyst 2030 and others
Survey and Research: GuideStar India, IIM Ahmedabad Research Team, Society for Social and Economic Research and others
Key Findings
- The Non-Profit Sector (NPO) activities remain an important part of socio-economic life in India.
- It is estimated that the economic contribution of the NPO sector to the Indian economy increased from about Rs. 73,000 crore in 2008-09 to about Rs. 3,56,000 crore in 2019-20.
- As a share in gross domestic product the economic contribution of the NPO sector increased from about 1.41% in 2008-09 to 1.94% in 2019-20. In 2022-23 it is poised to be at 2 % of the GDP.
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