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Impact Assessment Report of Project Tarasha
Reporting and Evaluation
EY Report: Stories, Scale and Impact — Unlocking India’s Media & Entertainment Economy
Topics
Festival Management
Reporting and Evaluation
The Stories, Scale and Impact report by EY in collaboration with FICCI offers a comprehensive view of India’s rapidly evolving media and entertainment landscape, highlighting a sector at the intersection of culture, technology, and scale. Released on 24 March 2026, the report maps how shifting audience behaviour, digital acceleration, and experiential formats are reshaping the industry’s future.
India’s M&E sector has entered a new phase of growth and transformation, driven by digital consumption, regional storytelling, and the rise of immersive, experience-led formats. With digital media overtaking traditional platforms and live experiences gaining momentum, the industry is positioning itself as both a cultural force and an economic engine.
Key Findings
- The Indian media and entertainment sector grew by 9% in 2025 to reach ₹2.78 trillion, outpacing overall economic growth.
- Digital advertising drove momentum, growing 26% to INR947 billion and accounting for 63% of total ad revenues in 2025.
- Live events grew 44%, while television, radio and online gaming recorded declines.
- The industry produced nearly 200,000 hours of content in 2025, with a significant share driven by regional language content, underlining India’s linguistic and cultural diversity.
- The sector is expected to cross ₹3 trillion by 2027 and reach ₹3.3 trillion by 2028, indicating sustained long-term growth
- The rise of creator-led ecosystems, AI-driven production, and hybrid monetisation models is transforming traditional media structures into more participatory, data-led systems.
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